What-Cha is a tea company based in London, England, UK with 102 teas in stock in our catalog. Last updated October 1, 2026 by My Tea Explorer.
What-Cha in numbers
About What-Cha
What-Cha is a London online tea shop started in 2014 by Alistair Rea. There is no shop; orders ship from London worldwide.
The range spans more than 20 producing countries, and that breadth is the reason to buy here. Besides Chinese, Taiwanese and Indian teas, it stocks black tea from Georgia, white tea from Kenya, oolong from Thailand, and teas from Malawi and Nepal, origins most UK and US shops skip. Product names state country, style and often the farmer, as in Georgia Natela's Gold Standard Black Tea. Direct-source listings show what percentage of the sale goes to the farmer. Order a few samples from countries you have never tried; Georgian black and Kenyan white are good starting points.
Founded in 2014 in London
- Headquarters
- London, England, UK
- Founded
- 2014
- Founder
- Alistair Rea
- Known for
- Teas from lesser-known origins (Georgia, Kenya, Thailand, Malawi); Taiwanese oolong; Chinese black and white tea; Indian and Nepali tea
- How they source and sell
- Buys direct from producers where possible, using specialist wholesalers otherwise, and publishes the percentage of each direct-source sale that goes back to the farmer.
What-Cha catalog snapshot
- 102 of 449 listed teas in stock
- Median $0.32 per gram of leaf
- Listings run $6.18 to $259.48 (USD per listing, any pack size)
Listed prices on October 1, 2026, not live. What-Cha prices in GBP; we converted them to USD, so expect small differences at checkout. Compare per-gram prices across brands in the Tea Price Index.
Signature teas (5)
Where to start with What-Cha. The full catalog has 102 teas in stock; these are the ones the brand is best known for.
China Yunnan Pure Bud Golden Snail Black Tea
Georgia Natela's Gold Standard Black Tea
Kenya 'Rhino' Premium White Tea
Taiwan Amber GABA Oolong Tea
Thailand 'Jin Xuan' Sticky Rice Oolong Tea
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Frequently Asked Questions
Where is What-Cha based?
London, UK. It is online only and ships worldwide.
How does What-Cha source tea?
Direct from producers where possible. For direct-source teas it lists the percentage of each sale that goes back to the farmer.
What is unusual about What-Cha's range?
It sells tea from more than 20 countries, including Georgia, Kenya, Malawi and Thailand.