Matchaful is a tea company based in New York with 9 shops you can visit. Last updated October 1, 2026 by My Tea Explorer.
Matchaful in numbers
About Matchaful
Matchaful is a New York matcha brand founded in 2016 by Hannah Habes. It sells tins online and runs nine cafés: seven in Manhattan (SoHo, Nolita, West Village, Tribeca, Brookfield Place, Park Ave South and Midtown East) and two in Brooklyn (Clinton Hill and Williamsburg).
The company buys single-origin matcha directly from a family farm in Japan rather than blending lots from several suppliers. The online range is small: an everyday single-origin grade (Hikari), a single-cultivar organic grade (Kiwami), a limited Tsuyuhikari cultivar, hojicha, and matcha granola. If you live in New York, taste a straight matcha at a café before buying a tin. Online, Hikari is the sensible first purchase.
Founded in 2016 in New York City
- Headquarters
- New York, NY, US
- Founded
- 2016
- Founder
- Hannah Habes
- Known for
- Single-origin organic matcha; Single-cultivar matcha; Hojicha; Matcha cafés
- How they source and sell
- Buys single-origin matcha directly from a family-run farm in Japan and sells it online and through its own New York cafés.
Signature teas (4)
The teas Matchaful is best known for. We have not pulled this brand's full catalog, so there is no stock count or price spread here yet.
Hikari Single Origin Matcha
Organic Kiwami Single Cultivar Matcha
Organic Tsuyuhikari Limited Reserve Matcha
Houjicha
Locations (6)
Shops and tea rooms where Matchaful sells in person.
New York, NY
Matchaful SoHo184 Prince St, New York, NY 10012New York, NY
Matchaful Nolita217 Mulberry St, New York, NY 10012New York, NY
Matchaful West Village87 Christopher St, New York, NY 10014New York, NY
Matchaful Midtown East240 E 54th St, New York, NY 10022Brooklyn, NY
Matchaful Clinton Hill44 Washington Avenue, Brooklyn, NY 11205Brooklyn, NY
Matchaful Williamsburg92 Berry St, Brooklyn, NY 11249Embeddable Badge
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Frequently Asked Questions
Where are Matchaful's cafés?
Matchaful runs nine cafés in New York City, including SoHo (184 Prince St), Nolita (217 Mulberry St), West Village (87 Christopher St), Tribeca (350 Greenwich St) and Williamsburg (92 Berry St).
Who founded Matchaful?
Hannah Habes founded Matchaful in 2016 and serves as its Chief Matcha Officer.
Which Matchaful matcha should I try first?
Hikari Single Origin Matcha is the everyday grade. Kiwami is the step up for drinking plain.